We are Steven and Louise, Real Estate Brokers serving Cambridge, Kitchener, Waterloo, and the surrounding areas. If you are preparing to move into a home that better suits your lifestyle, congratulations—this is an exciting time. But before you take that next step, selling your current home is essential. The goal for most sellers is to achieve the highest sale price in the shortest amount of time. One of the best ways to do this is through home staging.
Research supports the impact of staging. A study from the Real Estate Staging Association found that staged homes spend 73 percent less time on the market, and staging could help sellers achieve up to 25 percent over the asking price. Well-staged homes highlight their best features, create a strong first impression, and help buyers envision themselves living in the space.
What is Home Staging?
Staging is not about decorating. While decorating reflects personal style, staging is designed to appeal to the broadest range of buyers. It helps potential buyers imagine themselves in the home, whether it is cooking in the kitchen, relaxing in the living room, or unwinding in the primary bedroom. This emotional connection makes a home more desirable.
Tips for Staging Your Home
Buyers looking for a move-in-ready home typically do not want a project. Here are some key ways to stage your home effectively.
Focus on key rooms
The most important areas buyers focus on are the living room, kitchen, primary bedroom, and dining room. If you cannot stage every room, concentrate your efforts on these spaces.Deep clean
A clean home signals pride of ownership and reassures buyers that the home has been well cared for. Ensure that kitchens and bathrooms are spotless, appliances shine, and every room is free of dust and clutter.Declutter
Removing excess items makes your home feel more spacious and inviting. Overcrowded spaces can make a home feel small and disorganized. Sort through each room and remove anything that does not need to be on display.Depersonalize the space
Buyers need to visualize themselves in the home, and personal items can be distracting. Store away family photos, children’s artwork, and unique décor, replacing them with neutral, appealing accents.Incorporate plants
Live plants can bring warmth and freshness to a home. A few well-placed plants can enhance the space without overwhelming it.Define each room’s purpose
Buyers want clearly defined spaces. A spare room that doubles as a gym, office, and guest room can be confusing. Instead, showcase each room with a single, intended purpose. If possible, set up a dedicated home office, as many buyers are looking for functional workspaces.Apply a fresh coat of paint
A simple and cost-effective update, fresh paint can make a home feel bright and modern. Light, neutral colours appeal to the widest range of buyers.Maximize natural light
Bright, inviting spaces make a strong impression. Open curtains and blinds to let in natural light, and ensure all interior lights are on during showings. If needed, add lamps to brighten darker areas.Keep furniture minimal
Too much furniture can make a space feel small and crowded. Professional stagers often remove about half of the furniture to create a more open, airy feel. If necessary, consider renting a few modern pieces to enhance the space.Enhance curb appeal
The exterior of your home is the first thing buyers see. Simple improvements, like power washing the siding, cleaning the gutters, painting the front door, and updating house numbers or the mailbox, can make a big difference.
Staging does not have to be expensive, but the effort put into preparing your home for sale can have a significant impact on both its selling price and how quickly it attracts offers. If you need advice on staging or preparing your home for the market, we are happy to help.